Creation of Advert

Creation of Advert

When creating the advert I began by opening a blank Photoshop Document in an A4 size. I then pasted an image from our photo shoot onto the blank background and used the Magic Wand tool and the Eraser tool in order to remove the background. I increased the brightness and lowered the saturation in order to give a better contrast to the photograph and allow it to appear more clearly against a dark background.

Following this, I inserted a background that I located on Google Images. I chose this background as it was brightly coloured whilst still retaining dark tones and the pattern gave it a dark, grunge effect. I added this background by creating a duplicate of the original background, as well as a new layer. I pasted the chosen image onto the new layer, which I sandwiched between the original and duplicate layer, before I used the Magic Wand tool and the Eraser to remove the white background and tidy up the edges of the image of the band. I then chose the font 'Angry Nerds' and installed it onto the computer so that I could insert the band's name at the top of the advert. I used a white font so that the title would stand out against the dark background.

Following this I added three sets of 5 stars and inserted magazine titles below them that are relevant to our genre, in order to add a sense of authenticity to our advert. To do this, I pasted each set onto a duplicate layer and removed the black background from around the white stars. I used the Horizontal Text tool to insert the magazine names and used the font 'Helvetica' in white in order to give it a simple feel and to keep a consistent colour scheme throughout the advert. Following this, I inserted the title of the album and it's release date in the font 'Reklame Script', which added a sense of variety to the fonts used within the advert but also helped to tie everything together.

I then pasted the logo into the bottom left corner of the image and cropped it so that it appeared smaller. Following this, I used a QR code generator in order to create a code that would link to the bands website for our poster. After  creating the code, I took a screen grab of it and pasted that into the right hand corner. To make the poster appear more professional, I also included a link to the band's Facebook page and their Twitter name using the Helvetica font in white once again.

To complete our advert, I moved the text and ratings down somewhat and cropped it so that the image fit together more efficiently, rather than there being a large blank space in between the image of the band and the titles.