Final Cut

Origional Record Label

Our logo is hand drawn and then coloured on photoshop. We decided to use the image of a skull and fire as we thought that it tied in well with our genre (rock music - particularly metal - often has dark and hell-like imagery). We also included the image of an old fashioned record which is an iconic symbol, relevant to music and also gives the image a more unique effect.

We chose the name 'Monstar' for our record label because we thought that it fit very well with our genre and the use of the pun ('Star' instead of 'Ster') gives the name a more humourous, unique effect. Instead of having a letter 'A' we used a pentagram symbol which is frequently used in the rock genre, due to it's dark and occult connotations.

Final Advert

Contact Sheets

Above is the contact sheets for the photo shoot.

DigiPak Draft

Above is a simple draft of the layout of the digipak it details what is on each panel.

Rough Cut Two

This is our second rough cut, which is one minute and thirty seconds long. Our video is still in the process of being edited, but we have made quite a lot of process since our first rough cut, and are working hard towards our deadline. The video runs smoothly and  has no gaps, due to the extra footage that we have filmed, and the better quality of some of the parts that we have re-filmed.

Group Photo Analysis

        B                                    

A








Above are two of the photo's taken during the group photo shoot, we took a total of twenty images and for various reasons we chose these two as the best ones.

We chose A as it contains all three band members in similar poses and shows a unity among them. the good thing about A is that it relates to the genre in that the majority of the band members have long hair a typical 'rocker' look. By having the instruments in view of the camera is also common in photo's of glam rock bands. By having just the one guitar in full view of the camera we link it to a photo of The Darkness. We placed Will in the middle as he is the shortest and if we placed him on the outside it would throw the image of balance, by having those of similar taller height on the outside it centers the focus.

We chose image B as it was not as serious or posed it was more fun and relaxing, it showed the band members having a 'fight' which is common among rock groups and we played n this to create an image for an advert. The downside of this is that they are posed to far away from the camera. If the image was more of a close up it would have been the better image as it seems to be something you would see on an advert.

Individual photo analysis

      B                           




             



                         
A                                                                                



Above is two pictures of Nazza while B is more of the full body shot that we were looking for it lacks the quality that A possesses it also fits the genre of glam rock its fun and a bit different and a nice shadow is cast of from behind him.  Image B looks darker and does not fit with the other one peoples chosen images. Also image A has more facial expression which draws people in.




           A                                               B  

Above is two pictures of Will both pictures are of a good quality, however we decided to use picture A as it looks more relaxed than picture B as B looks more posed and tense. Also it seems to be caught mid    shot as his facial expression is not fully set. The good thing about both images is that a slight shadow is created behind them.

        A                                  B     

It was hard to choose between which of these images of Northy to use as both had aspects we were looking for Image A had more of a full shot but looked posed. However, image B looks more relaxed and fun but image B has a lot missing from the photo such as his arm and the rest of the guitar had these been included we probably would have chosen to use this one. We decided to go with image A as it fits better with the ones we have chosen of the other members and will make the flow smoother from image to image.

PhotoShoot Video

 Above is a video composed of all the photos from the photo shoot with our chosen song backing them. I plan to pick 5 images I intend to use and 5 images I dont intend to use so I can analyse them and discuss why I plan to use them rather than another.  I plan to analyse the individual ones separate from the group shots. The concept for the photo-shoot was to present the bands fun loving nature as well as a serious side

StoryBoard

Animatic

Group Meeting Four

Group Meeting Four

Our fourth group meeting took place on the 16th November. During this meeting we discussed plans for additional filming of scenes and the editing already completed. We decided that some scenes needed re-filming and we would complete this on the week beginning the 19th Novemeber.
We arranged an additional actor for further filming for our scenes in a doctor's office, which would be filmed on this date.
We discussed ideas for our Digipak such as costumes, make-up and locations and planned when we would conduct our photoshoot.

Rough Cut 1

This is our first rough cut for 'Growing On Me' by The Darkness it lasts for 35 seconds and contains multipul shots and lyric shots. We still need to edit more footage and we hope to have a second rough cut before we fully finish the music video by Christmas.

We still need to film some additional footage as some of it lacks quality and we hope to have enough footage to extend the video to 4.30/5 minutes. Editing wise we need to make it run a lot smoother and make sure all the lyrics match the song beat.We will also include some affects into a later cut so that the video is more appropriate for the genre and looks more polished off.

By adding more rough cuts later on we hope to see an incline in the quality pf the videos these are another way to monitor what we have accomplished in the coming weeks.

Initial Ideas

Song Choice

Song Choice

We have chosen 'Growing On Me' by The Darkness to create our music video. We decided to use this song as we think that it would suit a wide audience. It's genre is glam rock and we think that this is a good sub genre to work around as it is fun, well liked, recognised and is not too heavy or too soft for our target audience. It also allows us to be creative and include a lot of settings and costumes.

The story behind the song could be interpreted in many ways; it could be seen as a man professing his feelings to a lover or even a humorous take on an illness. The fact that this song can stem so many varied ideas and stories means that it is perfect for our music video.

Draft Record Label Logo

Draft Record Label Logo

Our logo is hand drawn and then coloured on photoshop. We decided to use the image of a skull and fire as we thought that it tied in well with our genre (rock music - particularly metal - often has dark and hell-like imagery). We also included the image of an old fashioned record which is an iconic symbol, relevant to music and also gives the image a more unique effect.
We chose the name 'Monstar' for our record label because we thought that it fit very well with our genre and the use of the pun ('Star' instead of 'Ster') gives the name a more humourous, unique effect.

StoryBoard Draft

This was going to be our official storyboard but we found that the drawings were to faint so we have decided to re-draw it darker and perhaps add more shot to give it more detail.

Treatment Sheet

Treatment Sheet from beccaklein17

Audience Research

Audience Research on Prezi

Above is the audience research we collected.

Audience Research Questions

Audience Research Questions

I will be asking the general public the following questions. My selection of people will be random in order to gain a better idea of what the public likes and wants. I will interview a minimum of four people to gain a fair perspective of what the general interestes are.

Questions

1. Are you a fan of rock music and if so, what is your favourite sub genre?
2. How many times a week do you listen to rock music?
3. Who is your favourite rock band?
4. What elements would you expect to see in a rock music video?
5. What locations and costumes would you expect to see in a rock music video?
6. Do you prefer music videos with a straight-forward narrative, a complicated narrative or no narrative at all?
7. What would you like or prefer to see in a rock music video that hasn't already been done?
8. What is your favourite music video and why?

This was posted by Sophie Arnison.

Lyrics BreakDown

The Darkness Lyrics Breakdown from beccaklein17

Above is the lyrics breakdown of the song 'Growing on me' by The Darkness the timings of each line.

Finlay's Video Analysis

Music Video Analyses

 I have decided to analyse Smokahontas by Attack Attack! I have chosen them as they are aMeltalcore band, which is one of the many sub-genres of rock.This band also incorporates a bit of Electronic Dance which challenges conventions making it interesting to analyse.

An enigma is created at the beginning of the video the audience doesn't know why the man is being wrapped in a carpet.  The video starts in a forest, Its day light and there is a dead man laying on a carpet on the floor. He is dressed in a waist coat and tie. Ambient sounds are only heard, the bass player from Attack Attack! is then shown kneeling down, he wearing Black trouser, tie and braces which contrast with his clean white shirt.White is stereotypically linked with clean good behavior this goes against what hes about to do in the long shot. He rolls up his sleeves which shows hes ready to work to dispose of a dead body the way he has his braces and shirt reminds me of Reservoir Dogs. He then begins to roll the man in the carpet. We cut to a medium close up of him taping each end of the carpet containing the man with duck tape, While doing so he smokes casually.

The shot changes from him beginning to drag the man along the floor, once again the shot changes to a long shot, during this we watch him pull the man through the forest. He shows relaxed body behavior which is strange considering what hes doing. During this shot we can hear a crow squawk this stereotypical links to bad omen, the bad omen is full filled as he opens the boot of the car on a low angle showing his dominance. he then places the man in the boot of a car  removing valuables such as a watch during this medium close we are able to see his stretched ear lobe which is a signification of the rock genre as is his style of hair with the fringe covering one eye. He then pours petrol out of a bloody red coloured can over the car. We fade out in to the next shot as he is casually lighting up a cigarette which suggest hes smoking in success, Electronic Dance music is gradually starting to be heard, this is unusual and challenges conventions it almost a mockery of rock music. The music begins to build up keeping in beat as it swaps to Metalcore drumming. The Car explodes and it suddenly becomes dark we are introduced to the band performance.

The video is built up from half narrative it seems to portray a mafia life style such as the godfather, it show stereotypical mafia trates such as hitmen, interrogation and torture. The narrative is fast paced to show the on going life style the mafia lead, these shot are shown with a faded black effect on the edges of the shots. With in the narrative black and white photos are used in the interrogation to show the extinguished life, the use of colours link well with the mafia style . The other half of the video is Performance based which are built up of full shots of the band, close up of the members on their solo's, giving them credit for the input in the song. Narrative and performance are a stereotypical feature of rock video as well as some of Andrew Goodwin's theories. Smokahontas all so has other theories of Goodwin's in there music video such as Thought beat and Relation Of Visual To A Song, examples of though beats are found between 1:01 and 1:16 there shown through the band member jumping up and down to the beat and 'Moshing' a rock term meaning extreme head banding. This is the members enjoying the music and counting the beats so they can recognise which part to play, it is also a form of connecting with the crowd they're playing to, so they can join in and share the experience. The shots swap to the beat of the drums, the bass player also rocks out with his bass guitar thrashing it up and down.

Our next shot is a group of men crowded at a table in a dark room, the lyrics 'we're alone in a crowded room' are sang in a heavy metal form ( better known as "screamo" or distorted singing). Our first example of  relation of a visual to a song and it is shown between1:16 to 1:21. The Electronic Dance beat returns as we enter the chorus and one of the guitarists are singing with a much smoother voice, the chorus is about heart break and the one he was made to love. The way he is singing this section of the song connects well as it adds melody to contrast that of the metal singer. You can hear the main singer doing backup singing which is unusual as the soft voice is in control as some one with a stronger voice would normally take control. Once the main singer is in control again all Electronicore sounds are lost. The video is constantly cross cutting from performance to narrative this could be to build the suspense of what could happen next in the narrative.

The performance is in the location of where the car exploded, with the band performing at the front of the composition, they are all dressed in stereotypical rock clothing such as black skinny jeans, black printed t-shirts and skater shoes such as Vans or DC's. Three out of the five member have also got the stereotypical hair, long, dark, straight and covering one eye. The drummer however has dark hair, gelled up, this is a particularly well recognized style for bands such as Sum41 and Greenday whom are Punk/rock bands. The last member has blonde dreadlocks that fall to his shoulder, this is a unusual style for a Metalcore band member, this song was released in January 11th, 2011 since then dreadlocks has increased in the rock world and more and more people are adding to the style. There is also noticeable tattoo's on the members bodys and body mod these are well recognised features of the rock genre, it shows individuality.

This was posted by Finlay Anderson

Finlay's Advert Analysis

Advert analysis

This is a advert for Lostprophets album 'The Betrayed'. The advert is made up mostly of dark colour this could possibly to link to there style of music which is soft rock. There is a tint of dark purple also used to bring out the important date of release as well as light up the band members faces. The Band members are centered in the middle of the advert in a V formation, the singer being center as stereotypical of most music advertisement the singer is showen to be of more importance than the rest of the members. Both the font and image share the same monochrome, the bands name is the only difference in typography the rest of the font on the advertisement it kept the same, this could be to emphasize it. It doesn't include loads of information just the important details the audience need to know, such as the name of the band and album the date of release and anything the album may include which may sway the audience more to buy it. The image and text is all centered in the middle this could be to make it more noticeable, the audience are more likely to want to read quick and easy information  not paragraphs.  it shows to sponsors at the bottom this is how the audience could go to to find merchandise there is also the Lostprophets website for them to vist for further information. 

This was posted by Finlay Anderson.

Finlay's DigiPak Analysis

DigiPak

A DAY TO REMEMBER

‘What separates me from you’

The background is a cartoon version of a busy city zebra crossing, mostly light natural colours are used and few dulled down primary colours dotted here and there. In the center of the foreground is a human sized hourglass; half full of sand and a man wearing a suit trying to escape is placed inside. This suggests that he is trying to escape time. The hourglass is much dark than the rest of the front cover, this could suggest he is in a bad place. This style is not what you would expect an American rock band album cover to look like; it challenges the stereotypical expectations. 

The layout works well, as the main feature is centered and gives a clear message ‘time is running out’ the people in the back ground seem to represent ‘life goes on anyway’ which contrasts the man in the hour glass when his time is stopping while every one else’s is continuing. The back of the cover is much darker, and shows that time has ran out as the sand is above the mans neck.

When you open the Digi-pack its shows, marriage, death and a hospital. I think this is three moments in life, which members of the bands have came across and not been able to control.

When the Digi-pack is fully opened there is a clock smashed showing times ran out and the hourglass scatted across the ground, the Cd is cleverly centered and design as a Manhole, which could be seen as a graphic match to the CD. The inside could also show moments in another persons life a member whiteness, the wedding could have been the love of his life but he had to watch them marry some one else, maybe the funeral was a loved one, and the hospital could possibly be another loved one fighting for there life and they cant do anything to help. Maybe that’s what the hourglass symbolizes, that there is a challenge between what they want and what they can get.

 This is a well thought out cover not just a posed photo of the band, which is most popular in the shops today. The cover and text is a very similar colour palette, the text is easy to read, Black and bold, the album name is in a smaller front. They have kept the foreground simple with no colour; this is different to what is found in the background. I think the lack of colour makes the texts easy to read.

The band does not display any significant exclusives, although it does contain all the copyright information, a bar code and information about people involved such as producers and directors.

This was posted by Finlay Anderson.

Finlay's Nine Frame Analysis

9 frame from finners14

This was posted by Finlay Anderson.

Finlay's Shot Count

Shot count

Paramore- CrushCrushCrush

This music video roughly has 188 shots, the shots are fast and to the beat. The shot of the band members are mostly shown when there instrument is heard most, such as guitar and drum solos or the chorus for the singer, I think its staged like this to show appreciation to each member of the band and what they do to contribute to the end project. They tend to use quick snappy shots to link in with the music beat, there dressed very punky like there music style and works really well for associating with the audience.

This was done by Finlay Anderson.

Sophie's DigiPak Analysis

MAGICAL MYSTERY TOUR - THE BEATLES

The Digipak that I have chosen to analyse 'Magical Mystery Tour' by The Beatles, which I chose because The Beatles are one of the earliest and most iconic examples of rock music. I think that this digipak contains a lot of diverse images and colours, which makes it a good example to analyse.

The front cover of the Digipak shows the band (John, Paul, George and Ringo) in various animal costumes which ties in with the name of the album, as it is quite abnormal. The cover uses very bright colours and has a sort of cartoon-ish theme. The album title is presented in a bold, bubble font and is filled with rainbow colours that make the title look as if it is jumping off of the box. The band's name is also presented in a whimsical way as it is spelt out using bright yellow, cartoon stars. The background of the photograph shows multicoloured stars falling around the band and the album itself uses a mixture of bright orange and turquoise. This creates a colour clash that is very eye-grabbing for the audience and gives connotations of magic. The band have also chosen to include the songlist on the front in an obscure font, as well as on the back of the box, where it is presented in a plain, black font - this makes it easier to read. There are further photographs of the band throughout the digipak - they are located on the inside sleeves and the accompanying booklet, as well as being drawn on the back of the pack in cartoon form. This gives the CD a sort of brand identity as it shows The Beatles iconic style, showing the audience who the artist is from the outset. There is also a very plain inside sleeve which is simply white with a photo of an apple in the centre. This advertises the record label to the audience by making it easy to see and using a logo.

The CD itself is black but includes a rainbow gradient outline, which ties in with the overall presentation of the album. It also includes a tracklist, the band's name and the album title in a plain white font which stands out against the black background and also adds an extra reminder to the audience of the artist and their music.

The text and images compliment eachother well because they all give off a sense of a 'Magical' journey. A rainbow of colours is used as well as cartoon doodles and fonts which adds to this mystical feel and gives it a sort of entertaining, circus-like feel. A range of fonts are used throughout, which gives the presentation a more jumbled, fun feel which makes the album appear somewhat like an old children's cartoon (though it is not necessarily aimed at children but moreso to an adult audience). 

The album itself does not look at all like a rock album in the slightest with it's bright colours and childish themes but it is a good example of how diverse album art can be for the genre and proves that dark and disturbing themes are not always associated with rock music. It is iconic - as with most Beatles albums - as it associates itself with the bands unique style and views as well as giving a good feel as to what kind of music can be heard on the CD.

The most significant part of this album is the imagery; it is so odd and peculiar that it attracts a sense of great interest. It leaves the audience wondering what is going on in the images and makes them want to buy the album to see what the strangeness is all about. The album is full of bold fonts and bright colours which makes it stand out from other, plainer albums and gives off a very fun aura. The fact that there are photos of the band is also very significant as they are very well known people that were very well-liked at the time and still remain so to this day. All of the images show the audience familiar faces which also may attract them to buy the album.

We can tell that this album is not The Beatles' first as it shows a lot of production and work has gone into the presentation; particularly the cover and the cartoons on the back. We can tell this because a first album would probably have a more simple, less intricate design in comparison to the bright eye-catching cover of Magical Mystery Tour.

This album would most likely attract a diverse audience as The Beatles were a widely-liked band and the style of their music had a sense of distinction about it. It would mainly attract fans of The Beatles, although a lot of people may have seen the album in stores and been intrigued by the bizarre and eccentric imagery on the cover.

This was done by Sophie Arnison.

Sophie's Second Digipak Analysis

BLACK SABBATH

This Digipak uses the image of a person standing alone in a field in autumn on it’s front cover. The back cover shows the same scene but this time focusing on a different area within the scene, showing a tree that is presumably positioned around the other side of the house in the first photograph. The image itself is quite sinister as the figure standing in the field is quite disturbing; she is dressed in all black (specifically she is wearing a cape or cloak) and appears to be wearing very dark, skeleton-like makeup, obscuring her eyes. Both sides of the outside of the album appear to be quite morbid, with themes of decay as they show a rotting tree and a house that looks as if it might crumble. On the inside of the cover there are two photographs, both showing the band. These are important because it introduces the audience to the people who are making the music.

The text on this Digipak remains similar throughout; the Black Sabbath logo is used on both the cover and one of the disks. The rest of the text used is a simple font that is easy to read. The text colours have been based on the background colour, with white text on a black background and black text on a white background. On the track listings the text telling the audience which disk is which is presented in a deep red colour, matching the leaves on the album cover. The text on the actual CD case is generally always at the top, whereas on the disks themselves it is positioned at the bottom. This is easier for the audience to read as they would generally tend to look at the top of the CD case first, to find the title. The acknowledgements are places in the bottom left hand corner on the back of the case which is where they would generally be found. The title text is always bigger on this CD case whereas the track listings and other text is generally smaller. This puts emphasis on the title and draws the audience’s attention to the band’s name.

The text and the images work together well because the dark morbid feel of the images used compliments the pointed fonts used in the track listing. The photograph also matches the font used in the band’s logo, which is quite gothic and old fashioned.  The use of light and dark colours together is also useful because it allows the text to stand out against the background so that it is easier to read and draws the audience in. It also gives the album a more visually pleasing look overall.

The album has quite an iconic look overall and fits the heavy rock genre as gothic fonts have been used along with creepy visuals and quite dark or washed out colours. The logo used is iconic because it is Black Sabbath’s logo, which makes the album appear highly recognizable to the audience.

The most significant part of the advert would be the title as it is telling the audience who the band is and is also presented in the bands own font. It also stands out well against the background because it is quite bold and is printed in a dark black font.

The woman in the photograph is also quite significant because she is central in the photograph and is the only person present, with the rest of the image focusing on scenery. The audience is immediately drawn to the woman standing in the middle of the frame because she is wearing very dark clothes, which makes her stand out greatly against the dull white sky and building.

This album was Black Sabbath’s first and we can tell this because the cover and imagery is fairly simple without any intricate designs. Despite its simplicity, the visuals give the audience a feel of what type of music the band produces as it uses dark imagery and old-fashioned fonts, which produces a moody effect, typical of heavy rock music.

Due to the overall design of the Digipak we can safely assume that it is aimed at a more specialist audience – specifically fans of rock and metal music. The dark design of the album would be more suited to metal fans as it portrays the genre of music much better than a bright, pop cover would.

This was posted by Sophie Arnison

Sophie's Second Video Analysis

Music Video Analysis 2

I chose to analyse Helicopter by Bloc Party as it fits the genre I am looking at and is a good example of editing techniques and mise en scene that could prove to be useful in the formation of ideas when creating our music video. Bloc Party are quite a diverse band with simple yet - at the same time - obscure videos, which is frequent within the rock genre.

The video begins by zooming in on what appears to be a small building. The entire video is in black and white, giving it a more quirky feel and allowing the audience to focus on everything in the video rather than getting distracted by bright colours. The lack of colour also gives the video quite a minimalistic feel and allows the audience to focus more on the music and the editing. The music at the start of the video is quite quick and consists only of guitars until a fairly fast paced drum beat also kicks in. There is some use of 'Thought Beats' throughout the video, matching the drums, bass and sometimes guitars although this is not always consistent - though the lack of consistency adds to the fragmented feel of the overall music video.

The editing itself is very quick and there are a lot of shot changes. This, compared with the choppy editing effects and the grainy overlay in some scenes give the video a very distorted and confusing feel, matching the odd lyrics of the song. The effects used also give the video a very gritty effect and the fast paced editing confuses the audience and makes them question the video and the song. Some of the effects make it seem as if the audience are watching the band through a television with bad reception and some of the white edits make the band appear ghostlike, which gives the video quite a unique but disturbing effect.

The video consists almost completely of shots of the setting and the band members. Their clothes are casual and fit their overall style; they are mostly wearing dark colours with occasional logos (Batman) or personal changes (the sleeves are torn off of the drummer's shirt). This shows a sense of normality in the strange world that we are shown but also incorporates the band's personal style. All of the band members have medium length to long hair which is a common style within the rock genre. The video takes place entirely in one building - much like the Maximo Park video from my Shot Count - although this time the camera follows the band throughout the location, rather than just staying within one room of the building. The editing and camera movements help to add a creepy atmosphere to the setting and enhance the strangeness and obscurity of the setting.

Instruments also play a big part in the video as they are present in almost every shot within the video. One of the first shots in the video (0:03) shows a close up of a guitar and from there the video focuses on the rest of the instruments and the band members playing them. The use of instruments within the video adds to it's overall imagery and ties in with it's genre, as rock, indie and alternative videos often include images of instruments (particularly guitars).

The video doesn't seem to contain a narrative as there is no story to be found throughout the video. It is mainly compiled of dark imagery and shots of the band performing. Occasionally it will show all of the band together or a few band members together but the majority of the video focuses on each individual member, particularly the lead singer.

The band are continuously present throughout the majority of the video, meaning that a star image is presented to the audience. This is important as it introduces us to the band and allows us to look at the people behind the music. Bloc Party are an established band and are quite well known to the public so they will recognise the band members from previous videos and live performances. Showing the band will also help people to establish who they are - Bloc Party's songs are very diverse and versatile and none sound the same so it is important for the audience to establish who they are listening to.

This was done by Sophie Arnison.

Sophie's Video Analysis

Music Video Analysis

I have chosen to analyse Vlad the Impaler by Kasabian. I chose this video because I have decided to research Indie and Alternative rock, as rock itself is a large genre with lots of sub-genres and styles. I also thought that this video tied in well with my previous research as it is from the album being advertised in my advert analysis.

The song begins with a distorted, echoing guitar riff as a colourful, old fashioned movie screen shows titles ('Sergio Pizzorno presents', 'A Ricardo Elfio Film', 'Roman Tarisov in') as if a movie is about to begin. The guitar then disappears and a low bass riff begins as the scene switches to Noel Fielding dressed in a cloak, carrying a large stake. He is walking along a long dirt track. The main title of the video shows up in white but uses a sort of pouring, dripping effect and is drenched in red (probably to represent that blood that is later spilled in the video).

The editing used in the video sometimes matches the beat of the music, incorporating Andrew Goodwin's theory of thought beats, somewhat. A good example of this is a shot between 0:46 to 0:49 as the beat of the song matches Noel's feet touching the ground as he walks. The editing is also sometimes quite disjointed, moving to it's own pace. Thecamera movement used in one scene (1:11 to 1:20) uses a point of view shot, showing everyone running away from 'Vlad' which draws the audience further into the video as it gives the illusion that they are running with the people.

Mise en Scene is very important in this video as Noel's costume links with the title of the song, telling the audience who he is. He is wearing a long, black cape and is ghostly white with a thick black moustache and dark eye makeup. The song's title is 'Vlad the Impaler' so it is suggested straight away through the use of costume and makeup that that is who Noel is portraying. The colours used in the video are very dark which gives the video a very negative, creepy feel. There is also a large use of the colour red throughout the video, used to represent the murders committed and the blood that goes along with them. A lot of fake blood has been used in some scenes which adds to the horror movie feel that is displayed in the video. The setting used in the video is also very bleak as it is a wide open space covered in open feels, giving the scene a sense of inhuman emptiness. Another setting used is a dark forest which also ties in with the horror movie feel of the video, as forests are a common setting for a lot of horror films. The costumes of the victims are very normal and simple which allows the audience to relate to them and also makes Noel stand out in comparison, making him look strange and dangerous.

The narrative of the video is fairly easy to follow; we follow 'Vlad' around a large countryside as he hunts victims and chases them, eventually staking them to death. This takes up the majority of the video until the end where we see 'Vlad' being warded off by nuns with flaming stakes. The video itself is presented like an old horror film, using movie-style titles and film grain effect.

Kasabian are not actually present within the video (although the singer - Sergio Pizzorno- is mentioned within the titles). This means that there is no star image presented to the audience as the band are not introduced in the video and therefore, the audience does not know what they look like from this video alone (although this song was released on their third album, so anyone with prior knowledge of Kasabian will most likely already be aware of what they look like).

This was done by Sophie Arnison.

Sophie's Advert Analysis

Advert Analysis

The image used in this advert is the actual album art from ‘West Ryder Pauper Lunatic Asylum’. The image shows the band (Kasabian) sitting in – what looks like – a prop or costume cupboard. The main colour displayed within the picture is black, which could give the band and their album a darker feel. It also includes a deep reddish maroon colour which could be used to represent mystery. The picture itself is arranged so that the audience is able to see the entire band.

There are two fonts used in this advert. The first is used to display the band’s name and is presented in a deep maroon colour, very similar to the colour of some of the clothes used in the photograph. The name is shown in the band’s logo font and is very large and positioned directly underneath the photograph of the band. The second font used is presented in a black and is still bold despite being smaller in size. This font is used to display the name of the band’s album and its release date and it is also positioned directly under the band’s name, creating a sense of organization within the advert which is not present within the photograph.

The text and the font tie in well together because the colours used in the font and the photograph are very similar. Bland colours such as beige are combined with the use of bold, dark colours such as black and maroon to create bland yet intriguing qualities. The dark text and the photograph also stand out greatly against the plain, light background and the colours used give the advert quite a dated feel overall. The font and the photograph are quite informal and artistic, which is something the audience would expect to see. The font used would also be a big draw to the audience because it is the band’s logo, which would create a sense of familiarity (especially when combined with the photograph of the band) to the audience. The name of the album also relates to the promotional image which displays a claustrophobic setting which could easily be interpreted as an asylum.

The clothes worn by the band in the photograph are quite iconic because they are mostly insipid colours and have somewhat of a vintage feel which ties in with ties in with the bands alternative background. The clothing is also a bit thrown together and makes the band appear quite out of place, possibly tying in with the name of the album (‘West Ryder Pauper Lunatic Asylum’). The font used in the band’s name is also iconic as it is their logo, which would be very recognizable amongst fans and people who are familiar with Kasabian. The photograph represents inmates at an asylum dressing up for a party in the asylum, referencing the West Ryder Pauper Lunatic Asylums that were built in West Yorkshire in the 1880s.

The most significant part of the advert is the title despite the photograph being the predominant feature. The text on the poster allows us to easily define what kind of band Kasabian are as the fonts and backgrounds used are those that are quite common with indie or alternative bands. The colours used also help us to reach this conclusion as they are very toned down – if it was a pop advert it would probably feature bright colours or if it was a heavy metal advert it would present very dark colours, rather than a mix of light and dark.

The advert gives the audience a feel of what the band’s music may be like. The colours, photographs and themes suggest that the music is dark and unique and is not something you would see or hear every day. Despite its blandness, the advert stands out because the band are all dressed in odd clothes – possibly suggesting that they themselves are as unique as their music. The advert proposes that the band is under a non-mainstream label as the album artwork is not as generic as a lot of pop albums.

The advert is most likely aimed at a more niche audience as the images used are very abnormal and would suggest that they are a very exclusive band. The band’s overall look suggests that they are a personification of their music, which is strange and quirky, as the image promotes.

This was done by Sophie Arnison.