Rebecca's Advert Analysis

Advert Analysis - Trivium's "The Crusade"

This advert is for Trivium's album "The Crusade", which followed their hugely popular album "The Ascendancy". The advert is made up largely of dark colours, consisting with their heavy rock/metal style, contrasted by the bright colours, which could show the contrast in styles that they use, including heavy shouting as well as melodic singing.

The title "The Crusade" brings to mind battle or aggression, which is shown through the warrior, wielding a sword and holding what looks like a bloody vein. This distorted creature is in keeping with the dark mood set by the use of colours, as well as the Gothic style of font used for most of the writing. This type of image is typical of the genre, with many rock and metal albums using things such as skulls, swords, and gore, etc, for a lot of their artwork, which is completely different to things that are on pop albums.

Other than the warrior, the main focus the bands name, again in a bold colour to contrast the black, using a large font to draw the attention of the audience. This suggests that they wanted to make a bold comeback in attempt to live up to the reputation they earner from their previous album "The Ascendancy" which made them famous in the metal scene, for which they would need something "in your face". The "T" in "Trivium" also looks like a sword, which is similar to the one wielded by the soldier, again emphasising the bands importance and showing that they want to be recognised as a good band for their hard work in creating something different from the usual rock genre. The advert also contains information about the album, such as it already being release, a few songs from it, and being available for purchase from HMV, as well as a details about their up and coming tour.

This was done by Rebecca Klein.